About the brand

Using her innate instincts for style and trends, Ivana designs her collections based not on seasons but on the true needs of the modern woman. 

“Style is important – shoes make the outfit, after all – but style isn’t just a concept. It must be comfortable and wearable, too.”

First, Ivana identifies that need. Whether she’s looking through her own wardrobe, planning her social calendar or envisioning designs for the women who inspire her, each shoe has a reason and a story that comes to life in her designs and drawings.

Then, she carefully selects materials, using only the finest quality Greek leather and handmade, couture details. 

The first shoe of each design is crafted and worn by the designer herself so it can be tested and refined as needed. Once finalised, they are put into production with her trusted craftsmen in their atelier in Athens, honouring the distinct heritage of handmade shoes in Greece.

Ivana oversees every detail, from the quality of construction to the conscious packaging and shoe bags made in Belgrade, creating shoes for your everyday day life.

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